Top 5 Personalization Apps on Android in Bulgaria - Q3 2025

In the third quarter of 2025, the personalization app category on Android in Bulgaria showcased intriguing trends. The data, sourced from Sensor Tower, reveals the performance of the top five apps in this category.

Zedge™ Wallpapers & Ringtones

With a steady increase in weekly revenue, peaking at approximately $304 in early September, Zedge™ Wallpapers & Ringtones maintained a strong presence. Weekly downloads fluctuated, reaching a high of around 2.97K in mid-September. Active users showed variability, peaking at 44.8K in early July before stabilizing around 35.7K by the end of the quarter.

Minimal Watch Faces

Minimal Watch Faces experienced a slight dip in downloads, starting at 826 and ending at 375 by late September. Revenue saw modest fluctuations, peaking at $100 in early August. Active users remained relatively stable, averaging around 1.7K throughout the quarter.

Facer Watch Faces

Facer Watch Faces had a varied revenue trend, reaching $33 in late July before dropping and stabilizing around $7. Downloads showed a slight upward trend, peaking at 61 in late September. Active users climbed steadily, reaching 93 by the end of the quarter.

Niagara Launcher ‧ Home Screen

Niagara Launcher ‧ Home Screen saw a revenue increase mid-quarter, peaking at $40. Downloads also rose, reaching 103 towards September's end. Active users grew from 1.02K to 1.21K, indicating a steady engagement increase.

Edge Lighting - Borderlight

Edge Lighting - Borderlight's downloads fluctuated, peaking at 969 at the end of September. Revenue remained relatively low, with a peak of $20. Active users increased significantly, reaching 1.19K by the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of personalization apps in Bulgaria. For more detailed analytics and trends, visit Sensor Tower for comprehensive insights.